Your website or blog is a collection of pages containing text, images, other content types, and files that visitors and customers engage with when they search for your business or brand online and are managed by you or your organization.
A domain name is the address to your website and is what visitors type into their browsers whenever they want to visit your website. Your domain name points to the servers hosting your website content.
The domain name is often used interchangeably with ‘website URL’ or ‘website address’ and many times, along the line, the ‘URL’ and ‘address’ get dropped and the domain name is also referred to as the website, hence the confusion.
In the rest of this piece, we’ll define clearly what a domain is, how it works, what a website is, how domains and websites work together, and tips for choosing the best domains and creating great websites.
If you want to order an item from Amazon and type in the website URL ‘www.amazon.com’ into your browser, ‘amazon.com’ is the domain name. Your domain name is your brand’s identifier and is completely unique.
Domain names are user-friendly components of a web address and are usually made up of familiar dictionary words or a combination of dictionary letters.
A domain is actually linked to the IP addresses of the servers where a website’s content lives. But these IP addresses are very difficult to remember and having to memorize the IP address of every website you want to visit would be impossible.
Domain names shield website visitors from all that technical stuff, allowing you to use easy-to-remember words to find websites conveniently.
A domain name is also a very important part of your brand presence and ideally, should be an identical match with your brand name. Your domain name defines the name visitors will always associate with your brand.
Name | ||||||
---|---|---|---|---|---|---|
Backorder | 7 473 | 2021 | 1 | 2025-05-10 | ||
Buy Now (GD) | 2 679 | 2013 | 17 | 2025-05-09 | ||
Buy Now (GD) | 2 506 | 2008 | 32 | 2025-05-09 | ||
Bid (GD) | 2 983 | 2001 | 42 | 2025-05-10 | ||
Buy Now (Dyna) | 3 838 | 2023 | 1 | 2025-05-10 | ||
Backorder | 18 327 | 2014 | 14 | 2025-05-09 | ||
Bid (GD) | 2 747 | 2002 | 27 | 2025-05-10 | ||
Backorder | 11 569 | 2013 | 58 | 2025-05-09 | ||
Backorder | 7 446 | 2019 | 1 | 2025-05-10 | ||
Buy Now (GD) | 2 459 | 2018 | 3 | 2025-05-09 | ||
Whenever you type in a website URL and hit enter, all the images, text, logos, navigation controls, etc. that are shown to you consist of the website’s data. A website can also be loosely used to describe the entirety of this data that’s served to visitors.
Your website is what visitors or customers who search for your domain engage with and is what they see as your brand or the ‘you’ online.
A website functions as your brand’s territory online and on your website, you can control everything a potential visitor or customer experiences whenever they want to engage with your brand online.
If you run an eCommerce business, your website will usually be an online store and is like your virtual storefront for potential customers looking to buy your products. On your website or store, you can display products, descriptions, and price tags, allow customers to add to their carts, and receive payments.
As a blog owner, your website is where you upload content that your audience follows and your own… well… ‘domain’.
A website also allows you to collect important data for your business - visitor contact information like emails and track interest in your brand from the number of clicks and visits you are getting.
Most importantly, a website is a core component of your marketing efforts and is the one-stop shop for everything a potential customer wants to know about your brand.
With a website, you can direct traffic from other marketing channels to one place and advertise your business offerings to your audience within a particular geographical area or around the world.
Many visitors don’t bother typing ‘www.’ when searching for a website, but instead, just type the domain name.
Your domain is what users type to see the content of your website. It is the unique ‘name’ of your website and your brand online. Your website is where all the actual content - files, text, images, home page, category pages, blog posts, contact forms, icons, navigation buttons, etc. - is stored.
Today, many people also refer to domains as ‘websites’ because the domain yields the website. However, whenever you are referring to both concepts together, you should use ‘domain’ and ‘website’.
Web hosting providers give you ‘space’ to store your website’s content so that it is available on the internet.
So a better description of the house analogy we used is your website host is like a landlord that gives you a house to store your website’s content while the domain name is like the address of that house.
So whenever you search for ‘amazon.com’, all the product photos you see, the text, how they are arranged, etc. are all served up from Amazon’s web host servers that host or store this content.
But computers and browsers don’t understand or communicate using human text or domain names like ‘amazon.com’ in the way humans do. Every server and every digital device for that matter has a unique IP address - basically the way these devices are named, made up of strings of numbers separated by dots e.g.: 192.168.123.132 and this is how computers call and find each other over the internet.
Now imagine that whenever you wanted to visit any website online you had to memorize the IP address of the web host server where it is hosted - that’d be a nightmare, right?
To make it easier, some smart people created the domain naming system (DNS for short), a system that links human-readable domain names to IP addresses of the host servers where the website content lives, so we don’t have to memorize these weird numbers.
Domain names (which are usually a common word or combination of words) are much easier to remember and make it easy to find websites on the internet. So whenever you search for a domain name, the DNS resolves the domain name into the right IP address of the server (provided by your web hosting provider) where the website is hosted and then directs your browser to request the content from those servers.
So many webmasters, use a bottom-up approach - i.e. searching for available domain names and then building their brand names around that.
When choosing any domain, you want one that’s as short as possible, easy to remember, easy to spell, clear to pronounce, and just sticks. You want to avoid domains with too many consonants or are not easy to spell from just their pronunciation.
When choosing a preowned domain, you want to vet the domain’s backlink profile, current search volume, history, and whether it is currently indexed, and also check other essential domain metrics like the domain authority, Majestic Trust flow, etc.
ExpiredDomains is your one-stop for high-value expired domains with great domain scores, keyword relevance, and sometimes awesome traffic.
You want your website’s design to be appealing but still simple. Place the most important sections of your website on the homepage and make sure your website is not cluttered.
Link to your homepage in the logo, make your menu button visible, insert jump-to sections, and place other important info like your contact, overarching categories, and other relevant links in your footer.
Mobile searches, in particular, dominate the internet so you should pay special attention to mobile SEO. Use a website builder that automatically creates a mobile version of your website.
If you’re publishing blog posts don’t write several sentences per paragraph. Instead, stick to 3-4 sentences max per paragraph, and between each paragraph, give enough white space.
Website visitors today are skimmers and don’t take the time to read every text on your website in detail. Put the most important information at the top and then make the important subheadings in bold.
This makes it easy for skimmers to get all the info they need quickly and not bounce because they are intimidated by huge blocks of text.