MOZ Rank

About

MOZ initially started as SEOmoz, a blog and online community where some of the world’s best SEO experts shared their research and ideas. It was launched by Rand Fishkin and Gillian Muessig in 2004 and has grown to become one of the most popular (and widely used) services for website owners and domainers from around the world. The services offered by MOZ will help your business earn valuable traffic that turns into conversions. The company focuses solely on helping people run successful SEO campaigns with online reputation management and other tools that offer an in-depth look at how their website compares with competitors in the same niche. Research domains to find new keyword ideas, inbound links, domain & page authority, on-page SEO analysis, and much more.

Definition

MozRank quantifies link popularity and other metrics on a scale of 0 to 10. Essentially, the score represents the quality of a domain based on several metrics, such as domain and page authority. Pages with a high MOZ Rank (8, 9 or 10) would have the best domain and page authority scores (achieved mostly by building high quality backlinks), while domains with a low MOZ Rank (0, 1 or 2) will likely have very few high-quality backlinks pointing to them. MOZ Rank is determined using MOZ’s own algorithm. It’s based on several different factors, but the quality and quantity of backlinks pointing to a specific page is the main factor. With that in mind, each page on a domain will have a it’s own MOZ Rank. It’s also worth noting that each level of MOZRank is about five times the juice of the prior level.

Domain names with lots of spammy links and content will not see their MOZRank rise much. MOZ gives its rank (similar to PageRank) based on the quality and quantity of incoming links. That means if you want your MOZ Rank to grow you will need to focus on quality backlinks instead of just quantity. You should also focus on good content and increased social media engagement to help increase your score.

The highest rank you can have is 10 and the lowest is 0. You should be aiming for 10.

Usage

MozRank is often used as a filter for SEO or traffic domains. The reason for that is simple: it’s reliable and provides extremely accurate information. If an expired domain has good existing backlinks pointing to it, then it will most likely have a MOZ Rank. Domainers use MOZ Rank and other MOZ tools to perform in-depth research and analysis of expiring domains. These metrics offer a quick and easy way to see if a specific domain name might have any existing traffic or SEO rankings attached to it. A low MOZ Rank score means the domain has very few quality backlinks and probably doesn’t get much traffic from search engines or referrals.

If a domain shows a low rank, it doesn’t necessarily mean there isn’t any traffic coming into it. The MOZ Rank algorithm doesn’t take website traffic into consideration. Instead, it focuses solely on page authority and domain authority which are other metrics MOZ has algorithms for. Domains can have a low MOZ Rank and still receive traffic via type-in or from targeting easier keyphrases in Google. Anyone who purchases expired domains with the sole purpose of developing them will always want to check MOZ Rank. If it has a ranking of 3 or more, it likely has decent backlinks along with some existing traffic.

Availability

MOZ offers a large selection of both free and paid SEO tools which can be found at moz.com for end users. Although the MOZ Rank Checker is only available to users with a paid subscription, you can look at other metrics including inbound links, anchor text, top pages, and spam score completely free or charge.

If you have a Mozscape account that is Entry Level or higher then you can check your MOZ Rank online anytime from: https://moz.com/tools/rank-tracker

MOZ data is also available via an API.

A simple web request can display MOZ data for your desired domain, including MOZRank, MOZTrust, Domain Authority, Page Authority, and more (needs your own, working MOZ API key for MOZ):

http://lsapi.seomoz.com/linkscape/url-metrics/moz.com%2fblog?Cols=4&AccessID=member-cf180f7081&Expires=1225138899&Signature=LmXYcPqc%2BkapNKzHzYz2BI4SXfC%3D

The MOZ API offers an extremely quick and simple way to bulk check SEO data on thousands of domains, but the pricing can be expensive. An entry level Mozscape API account costs $250/month and enterprise accounts cost $10,000/month.

Reliability

Anyone needing to do extensive link research on a domain can feel confident about the reliability of MOZ. The company uses their own algorithm and database, making it difficult to manipulate a domains real rank. The only way users can increase their MOZ Rank is to have lots of high quality backlinks pointing to their website. No toolbar or bot can increase your rank. Good quality links can’t be faked and the MOZ system can spot spammy links easily, so if a domain name shows a high MOZRank, its likely not a junk domain and instead holds some value. Here are a few other advantages brands beginning to consider MozRank might want to consider:

  • MozRank works as a great indicator of link authority and while Google and other search engines don’t use MozRank to classify results, they do largely rely on the authority of their links. And link authority is one of the indicators that MOZ Rank represents.
  • MozRank is ideal for finding your competitors. Use this tool to compare your competitors’ websites and thus get ideas for planning your own SEO strategies. MOZ Rank and other MOZ tools are updated regularly, giving you a clear vision of the position those websites are in or the keywords they are using to try and position themselves.
  • MozRank is the perfect SEO guide. It has a great reputation in the SEO community thanks to its precision and if you use it properly, this one tool can guide you to finding expired domains that already have both traffic and search engine rankings. After Google dropped PageRank several years ago, MOZ Rank was the perfect substitute because it accomplished the same job.

Pricing

MOZ offers two different pricing structures depending on your needs. Clients wanting to use the MOZscape API have five different pricing options, from free to enterprise. Free accounts are allowed one request every ten seconds, up to 2,500 rows per month. Entry level API accounts cost $250/month and include 120,000 rows per month. Low volume accounts cost $500/month and include 500,000 rows per month. Mid volume accounts cost $2,000/month and include 4,000,000 rows. Finally, enterprise accounts cost $10,000/month and include 40,000,000 rows. Clients not wanting to use the API and only access MOZ tools from the web have four pricing options, ranging from $99/month to $599/month. All paid accounts have access to MOZ Rank scores, as well as free API accounts.

Converting MOZ Rank to Traffic

Unlike other ranking metrics out there, MOZ Rank doesn’t take traffic into consideration when determining a score. That means the score they issue is based off other factors instead, such as backlinks, content quality, and social media engagement. Domain investors using MOZ Rank should only do so to determine whether or not a domain name has good incoming links, not traffic. If an expired domain shows a high MOZ Rank then it likely has several quality backlinks pointing to it. That is usually a clear indication the domain also likely has existing traffic coming in. Still, it can be hard to determine if high numbers of backlinks will result in high amounts of traffic. That would depend on whether those backlinks were responsible for any search engine or referral traffic.

Similar Metrics

There are several alternatives to MOZ Rank. These include Majestic Million, SEMRush Rank, SimilarWeb Rank and Alexa Rank.

In category: Domain Metrics
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